Apart from really, really loving my new Kindle I was also inexplicably excited by the packaging in which my Kindle arrived. Both Mystical Roo and I noted that Amazon do some rather funky packaging. And it's not all glitzy and posh. It's just simple. But by being simple it's sensible. It's just some neat cardboard with the Amazon logo. It's the type of cardboard that can be chucked in the compost bin. It's the type of cardboard that looks like it's eco friendly. It's the type of cardboard that is wonderfully easy to open. There's no plastic bits that require scissors, knives and chainsaws. There's no stupid wire ties and metal fasteners. There's no straps to undo. It's just a nice easy tab that pulls away and reveals the excitement that is your new kindle. The box even proudly states that it's easy to open. Not in a smug way. Not in a superior way. Just in a way that kind of winks at you and goes yes, I have some pretty cool packaging. But it's all for you my little Kindle buying friend. It's all for you. So now I'm in love with Amazon almost as much as I'm love with Google Chrome. They're published my book, they've provided me with my new Kindle (though really El Kenco should take all credit for that) and now they've given us the perfect packaging. Amazon, I salute you!
I've noticed that too. Refreshing, isn't it. But shouldn't our love for Amazon be replaced by hatred for all the others whose packaging is so impossibly difficult to open?
ReplyDeleteScrewdriver, sledge hammer, eletric saw, scissors, nail file - just to open a packet of spaghetti. It's true.
ReplyDeleteApparently (according to a book I read) in Germany they've been encouraging people to leave their packaging at the supermarket to encourage them to stock items that use less plastic and what not. I like it!
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